THINGS I LEARNED GROWING START-UPS

Can you guess how many startups launched last year? How many of them succeeded? The data might be hard to show. While some of them fail simply because they didn’t create something people want. A bigger chunk vanished due to the wrong execution of their growth and marketing.

RESOURCES FOR BUSINESSES FACING THE PANDEMIC

The coronavirus is not only taking a toll on the Nigerian economy, but also on small businesses across the nation. With the amount of uncertainty small business owners are facing, finding light in the midst of the darkness can be tough.

WAYS TO BUILD BRAND AWARENESS

When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a restaurant, do you ask for a Mineral, or a Coke? What about when you cut yourself? Do you look for a bandage, or a Band-Aid?

REACH OUT TO MORE CLIENTS DURING THIS PANDEMIC

We all know that the financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The interesting part is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime.

ESSENTIAL STAGES OF A SUCCESSFUL START UP

At the time, startups were rare and considered very risky. Starting a company was hard, expensive and required a lot of capital and planning. Most companies grew very slowly.