STORYTELLING IN BUSINESS

I love creating partnerships; I love not having to bear the entire burden of the creative storytelling, it's really great; not only do I benefit, but the project is better for it.

SOCIAL MEDIA - WHERE DOES PR FIT IN ?

How did I come to this conclusion?  It took a while.  Maybe I'm not the sharpest knife in the drawer. but i recently found out that one of the biggest reasons for the (currently) low uptake of social media is that both businesses and PR professionals don’t understand the synergy between the new and existing press release formats.

YOU AS A BRAND IN TODAY'S WORLD

If i ask you what your brand is, how would you answer me? Is it going to be your tag-line or slogan? Your logo? maybe it would be your product, service or your business's direction?. If the question doesn’t give you an immediate answer, don’t worry – you’re not alone.

IS SOCIAL MEDIA DEAD

Social media is not dead already. It is, however, most definitely over-saturated.

SOCIAL MEDIA IS NOT A BUSINESS GOAL

As digital marketers moving beyond blog posts (blogs, at least, have been around for 22 years) our KPIs have been shifting as well. It’s important to grow our followers, get likes, and shares (and of course document this data as we grow an audience).