WHAT REALLY IS INTERNET MARKETING

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If you ask ‘What really is internet marketing?’ you would get a bunch of answers. Most centered around search engines. And that’s not accurate. SEO is part of internet marketing. So is pay per click marketing. So is web design, copywriting, blah blah etc. etc..
I’ve struggled with one definition of internet marketing for years. I think I’ve reached a conclusion (until next week):

TIPS FOR BUILDING YOUR OWN BUSINESS AGENCY

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These are the 25 tips I give from the heart, based on my own personal screw-ups over a 16-year career (so far) running my own agency.

DO YOU REALLY NEED DIGITAL PR?

Digital PR done right can be awesome. It can tell the story of a business, help spread a message, build authority, connect with an audience, improve a brand’s reputation, make a product desirable, attract hard-to-get editorial links.

EVALUATE YOUR BUSINESS FOR PERFORMANCE

From processes to personnel, there are a number of places where entrepreneurs and business owners can effect immediate and meaningful change in business performance. My experience in nearly two decades of working with hundreds of business owners and leadership teams from a broad variety of industries is that most are frustrated by one or more

MISTAKES WE CAN LEARN FROM

With the year just starting, it’s difficult not to look back and reflect on everything we went through in 2021. It would be great to say that we made zero mistakes and nailed every single aspect of what we do, but wouldn’t that be boring and incredibly naive?