START CONSULTING

The dictionary defines a consultant as "an expert in a particular field who works as an advisor either to a company or to another individual." Sounds pretty vague, doesn't it? But unless you've been in a coma for the past decade, you probably have a good idea what a consultant is.

EMPLOYEE AND COMMUNICATION

If we told you good employee communication is important, we'd hear a good, resounding "Duh." And if we told you your employees were the key to your success, you'd tell us to stop wasting your time. But if we told you how to run your company from the inside out, would we have your attention?

MISTAKES YOU ARE MAKING

If you are into a business right now, then you know the importance of building a strong brand.  You may not realize how many branding mistakes you might be making that are impacting your ability to do just that.

QUESTIONS STARTUPS SHOULD ANSWER

The biggest challenge for startups and early stage businesses is overcoming the mindset that you don’t need to consider branding right away. The truth is you are building your brand from the moment it’s born, and from the moment you start asking people to support you.

SECRET OF BRAND PERSONALITY

Whether you’re a small startup, a well-seasoned enterprise, or a personal brand, having a distinguished personality is essential to creating a strong identity. Just like human personality, brand personality is a set of characteristics that people can relate to on an emotional level.

SLAY YOUR BRAND

We shall talk about the parallels between branding and leadership.slaying your brand methods demand unrelenting grit and authenticity, killer attention to detail, an iron grip on the heart, slick strategies, and a you-can’t-bring-me-down attitude.

GOOGLE ANALYTICS

When you sign in to Google Analytics you probably just look at your overall traffic for the day and see if it was higher or lower than the previous day. After you do this you probably click around and look at more pretty graphs, but after doing this for 30 minutes what actionable insights did you end up with? In most cases it will be none, but here is how you can change that:

GOING VIRAL

Have you found it hard to make your website viral? We have had this pain for years, which is why we decided to create Product Planner. So what’s Product Planner?

SOCIAL MEDIA BRAND BUILDING

If you do traditional branding, you buy plastic flowers. You pay some money, you put them in a vase, and you forget about them.

BRANDING QUOTES

You see, I mistakenly thought that branding was all about your website or the company you promote. I was doing all the right things marketing wise, but I couldn't build my list or get sales.

HOUSEHOLD NAME IN YOUR NICHE

“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”

These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex,