I've worked in and led customer success and customer support teams over the course of my career, and people in the industry use both terms -- sometimes interchangeably. Sometimes they draw sharp divisions between these two business functions.
Monday, 29 January 2018
SUCCESS VS SUPPORT
I've worked in and led customer success and customer support teams over the course of my career, and people in the industry use both terms -- sometimes interchangeably. Sometimes they draw sharp divisions between these two business functions.
MEETING YOUR BUSINESS GOALS
While I’m champing at the bit to start setting up resolutions for my business in 2018, I know I first need to take a look at how my company did this in meeting the business goals I established some years ago.
Sunday, 28 January 2018
INTERNET COMMUNICATION IN THE RECESSION
Apparently the recession is still here
As an agency dude, I’m worried about clients slashing budgets and forcing employers to look at how to cut its own costs.
Saturday, 27 January 2018
STORYTELLING IN BUSINESS
I love creating partnerships; I love not having to bear the entire burden of the creative storytelling, it's really great; not only do I benefit, but the project is better for it.
Labels:
#CREADHUBRESOURCES,
ALLOCATIONS,
BUDGETARY,
CLIENT,
CONFLICT MANAGEMENT,
CREAD HUB RESOURCES,
FORECASTING,
MYKEL,
NEGOTIATIONS,
NETWORKING,
OBIAPI,
STORAGE,
STORYTELLING,
SUPERVISORY,
TECHNIQUE
SOCIAL MEDIA - WHERE DOES PR FIT IN ?
How did I come to this conclusion? It took a while. Maybe I'm not the sharpest knife in the drawer. but i recently found out that one of the biggest reasons for the (currently) low uptake of social media is that both businesses and PR professionals don’t understand the synergy between the new and existing press release formats.
Labels:
#CREADHUBRESOURCES,
AGENCY,
ART,
BUSINESS,
BUZZ,
CAMPAIGN,
CREAD HUB RESOURCES,
creative,
DRAWER,
EXCELLENCE,
KNIFE,
MYKEL,
OBIAPI,
PR,
SEO,
SYNERGY,
TALK
Friday, 26 January 2018
YOU AS A BRAND IN TODAY'S WORLD
If i ask you what your brand is, how would you answer me? Is it going to be your tag-line or slogan? Your logo? maybe it would be your product, service or your business's direction?. If the question doesn’t give you an immediate answer, don’t worry – you’re not alone.
SOCIAL MEDIA IS NOT A BUSINESS GOAL
As digital marketers moving beyond blog posts (blogs, at least, have been around for 22 years) our KPIs have been shifting as well. It’s important to grow our followers, get likes, and shares (and of course document this data as we grow an audience).
Tuesday, 23 January 2018
SOLID PR STRATEGY
PR folks love to talk strategy; which is good because it’s the single most important aspect of what we do for the organizations we represent. As we plan strategy we tend to voice our opinions and instincts,
WEBSITES TO HELP YOUR ONLINE MARKETING SKILLS
I know many companies that want to engage in search or online marketing for the first time and also those that want to step it up a notch are always on the lookout for better resources.
Labels:
AFIN,
ASSOCIATIONS,
BLOGS,
BOOKS,
CREAD,
CREAD HUB RESOURCES,
DIGITAL,
ENGINE,
EVENT,
FORUM,
INTERACTIVE,
LINKS,
MARKETING,
MICHAEL,
MYKEL,
OBIAPI,
PUBLICATION,
SEARCH,
WEB
Sunday, 21 January 2018
IMAGE RANKING
Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here’s how to do it.
Labels:
ALT,
ATTRIBUTES,
CONCLUSION,
COPY,
CREAD HUB RESOURCES,
MARKUP,
MYKEL,
NAMES,
OBIAPI,
OPTIMIZATION,
PAGE,
SCHEMA,
TAGS,
TITLE,
unique,
WORTH
Thursday, 18 January 2018
CREAD HUB RESOURCES: BUILDING YOUR ONLINE REPUTATION
CREAD HUB RESOURCES: BUILDING YOUR ONLINE REPUTATION: Keeping on top of your online reputation is vital to search engine rankings. When potential customers search for your brand, you want t...
BUILDING YOUR ONLINE REPUTATION
Keeping on top of your online reputation is vital to search engine rankings. When potential customers search for your brand, you want them to see positive results, not negative feedback.
Saturday, 6 January 2018
SOCIAL MEDIA CRISIS IN YOUR COMPANY
There’s a lot more to social media marketing than liking & putting up pictures once or twice a week. Having a social media presence for your company is crucial to business and brand in this decade, whether it’s selling products or services to friends, strangers or businesses. But one obnoxious insert, picture or comment can make for disaster.
Friday, 5 January 2018
DIGITAL MARKETING TRENDS
Right about now another year has gone by and now it’s high time you considered next moves in marketing for 2018. The online environment is transforming instantly, moving towards some directions and receding from others.
CUSTOMER AWARENESS
Social media is becoming an important element in marketing communication and interaction between brands and consumers nowadays. However, they are substantially different from the other, traditional media and require a distinct approach to the customer.
Wednesday, 3 January 2018
SOME FACEBOOK TIPS
Do you know there are over 80 languages to communicate with friends and family on facebook. To add a pronunciation guide, go to the “about” section of your profile and click on “details about you,” (called “more about you” on mobile)
Tuesday, 2 January 2018
BUILDING YOUR PERSONAL BRAND IN 2018
First of all we say Happy New Year From All of Us at Cread Hub Resources, A personal brand, ultimately offers a unique way to build trust which can lead to customer loyalty and increased revenue.
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