While marketing a business in a dull field presents a few extra challenges, it’s not impossible. t can be difficult to know how to market a business that doesn’t have a natural “hook.” In fact, with the right attitude, marketing a boring business can actually be pretty interesting. Here are ideas to get you started:
Thursday, 21 December 2017
WHAT DID YOU DO THIS YEAR
Question for the day – Did you meet your goals this year?
If you made resolutions at the start of the year (or maybe just goals … they’re essentially the same thing).
Tuesday, 19 December 2017
BRAND GROWING AND PAINS
Everyone wants to become an entrepreneur, only a brave brand endure the growing pains and get to reap its much-praised benefits. In fact, that’s the challenge that comes with expanding a business.
WHY BUY FROM YOU
Best prices. Great service. Quick delivery.
The question above is the greatest marketing challenge facing small business. Why buy from you is what your clients and potential clients constantly ask themselves when considering a purchase.
SMALL BUSINESS MARKET LAWS
It’s because small business owner breaks laws of small business marketing, that makes small businesses fails.
Monday, 18 December 2017
SMALL BUDGET, BIG RESULTS
Although the advertising world can be overwhelming, it doesn't stop a small business owner, from having thoughts on where to begin. the good news is that you know your business better than anyone else. Here are a few things to consider when creating your advertising plan.
Sunday, 17 December 2017
STARTING A BUSINESS COMPLETE GUIDE
If you're on Cread Hub Resources, odds are you already have the drive, to becoming a great entrepreneur but, you might not know how to start building your empire.
That why we are here.
SOCIAL MEDIA MARKETING
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online presence, perhaps most importantly to build your brand.
Saturday, 16 December 2017
RESOLUTION FOR SMALL BUSINESS
A resolution, after all, is a decision to do something differently to bring about positive change. It’s a good time to reflect on your business’ progress and plan how you want to grow your business in the new year.
Labels:
BUSINESS,
CASH FLOW,
CHR,
DELEGATE,
DIGITAL,
MANAGE,
NEW,
OBIAPI,
PROMOTE,
RESOLUTION,
SMALL,
TECHNOLOGY,
YEAR
Friday, 15 December 2017
SIGNS OF SLEEP DEPRIVATION
Let’s be truthful with ourselves, without an adequate amount of rest, none of us are fun to be around. Without sleep, your health -- both mental and physical -- as well as your ability to focus seriously suffers.
Labels:
AFIN,
AGE,
CAREER,
CHOICE,
CREAD,
CREAD HUB RESOURCES,
DEPRIVATION,
EDUCATION,
ENVIRONMENT,
GENDER,
HOMETOWN,
MARITAL,
MICHAEL,
MYKEL,
OBIAPI,
SLEEP,
STATUS,
TEA,
TOOTHPASTE,
WEEKENDS
Tuesday, 3 October 2017
NIGERIA OCTOBER 1ST INDEPENDENCE DAY
We all wait for someone to save us, But what we really need to realize is that the only person we can really count on is ourselves. HAPPY INDEPENDENCE NIGERIA
Wednesday, 6 September 2017
SEO FRIENDLY CONTENT
One of the topics I see discussed in great detail is how to write content for a website that will be indexed by search engines. One thing I do agree with is that writing content for the visitor is the most important consideration.
Thursday, 13 July 2017
HEADLINES THAT WORK
Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist.
Labels:
ANOTHER,
COMMAND,
COMMUNICATE,
DIRECT,
EFFECTIVE,
HEADLINE,
PRODUCT,
QUESTION,
REASON,
WORDS,
WORK
CREATE THE ENVIRONMENT
People hate to be sold. But they love to buy.
Yes, they want to buy from you. Really!
If a visitor stops by your blog with a relevant want or a need, they’re looking to you to solve it.
Another visitor might even have a want or need created by something you’ve said with your blog.
People want to buy. They need you to establish that it’s OK to do so!
Let me explain.
RSS STRATEGY - PART 2
In an article about RSS earlier Today I explained that there is no single rule of thumb when it comes to your RSS strategy.
Labels:
ADSENSE,
ADVERTISING,
ANALYTICS,
CONTROL,
EMBRACE,
INTERACTION,
MONETISATION,
MYOPIA,
OPTIMISE,
PART,
PHEEDO,
REVENUE,
RSS,
STRATEGY,
SUGGEST,
TENDS,
TEXT,
THE DARK SIDE,
TWO
RSS STRATEGY
RSS is an alien concept to many marketers, so RSS strategy is pretty much off the radar for the vast majority. The trouble is, there are mixed messages being sent out by the experts, so it is hard to know where to start.
Tuesday, 27 June 2017
BRAND STORY
Marketers are deluged daily by faux “engagement metrics” — Facebook likes and shares, Snapchat views and so on. Marketers constantly look to create “viral videos,” even though they know that’s like asking their agency to make lightening strike.
Labels:
APPROACH,
AUDIENCES,
BRAND,
FEEDBACK,
FUTURE,
HERITAGE,
MARKETERS,
PERSONALITY,
PIVOT,
PURPOSE,
QUEST,
STORY,
STORYFINDING,
STORYLIVING,
STORYMAKING,
UNIQUENESS,
VALUE,
VIRAL
GET THAT CUSTOMER
When you are marketing for small business, you know that finding customers and cultivating relationships with them is one of the most important parts of your work. When running a new small business often there are two types of customers that you advertise to: those that don’t know your product and those that already buy from your competition.
Friday, 16 June 2017
MY THOUGHTS ON BLOGGING
With the arrival of my post, thought I’d share some thoughts on blogging in general, before getting back to my take on the world and search engine marketing.
Wednesday, 17 May 2017
BUILD A SUCCESS.....WITH CHATBOT
Chatbots are effective engagement tools, and if implemented properly, they can build your sales pipeline and monetize your social media accounts. Chattypeople, a leading bot-building platform, allows you to build a complex chatbot in a matter of minutes.
Tuesday, 16 May 2017
PRINCIPLES EVERY ENTREPRENEUR NEEDS TO ADOPT
Entrepreneurship is a roller coaster of self. The self-confidence to try something different, the self-doubt as to whether or not you’ll succeed, the self-preservation of hustling every day. It’s a complete and utter mind game.
Wednesday, 26 April 2017
HOW TO GET NOTICED BY GOOGLE
I was putting some information about getting listed on Google together for one of our clients, which spurred me on to get this article about search engine optimization (SEO) posted! In most cases, if you’re talking search engine optimization, it’s going to be best to focus on Google. Google has such a monopoly on search that most people don’t spend time catering to other search sites, but just try to optimize their site for Google.
BUILDING YOUR BUSINESS THROUGH CREATIVITY
When I'm asked how to start a business, I think people expect a simple and easy answer but the truth is that it is more complex than a simple response. First, we need to talk a little bit about you and your business. Who are you? What do you do? Who do you serve? Who is your target market? That just brushes the surface.
Monday, 17 April 2017
INVEST IN YOURSELF
The decision to offer consulting as a means of leveraging the company's experience and expertise "has definitely been worth it. It has helped build this business. It brings in small jobs, but sometimes the small jobs lead to much bigger ones."
WAYS OF GENERATING REVENUE
Have you ever heard the term "nontraditional revenue"? If you're not immersed in radio and TV ad sales, you're most likely not familiar with that industry buzz phrase, more commonly referred to as NTR. But the concept, when applied to your business, can add bottom-line income to your existing revenue streams.
2 TO 5 YEARS, ITS TIME TO GROW
After your first year, re-read the business plan you started with. One reason to review it now is to update and, if necessary, revise your goals or schedules. Re-reading your business plan also re-acquaints you with the goals you had in the beginning but may have lost touch with during the hectic startup days. Fix these goals in mind as you enter years two through five.
WORD OF MOUTH
There is no better form of advertising than word of mouth (a personal referral from someone whose opinions others trust and respect). Small business owners are among the biggest beneficiaries of word of mouth referrals, as they require no advertising and marketing budget.
Friday, 31 March 2017
START CONSULTING
The dictionary defines a consultant as "an expert in a particular field who works as an advisor either to a company or to another individual." Sounds pretty vague, doesn't it? But unless you've been in a coma for the past decade, you probably have a good idea what a consultant is.
Thursday, 30 March 2017
EMPLOYEE AND COMMUNICATION
If we told you good employee communication is important, we'd hear a good, resounding "Duh." And if we told you your employees were the key to your success, you'd tell us to stop wasting your time. But if we told you how to run your company from the inside out, would we have your attention?
Monday, 27 March 2017
MISTAKES YOU ARE MAKING
If you are into a business right now, then you know the importance of building a strong brand. You may not realize how many branding mistakes you might be making that are impacting your ability to do just that.
QUESTIONS STARTUPS SHOULD ANSWER
The biggest challenge for startups and early stage businesses is overcoming the mindset that you don’t need to consider branding right away. The truth is you are building your brand from the moment it’s born, and from the moment you start asking people to support you.
SECRET OF BRAND PERSONALITY
Whether you’re a small startup, a well-seasoned enterprise, or a personal brand, having a distinguished personality is essential to creating a strong identity. Just like human personality, brand personality is a set of characteristics that people can relate to on an emotional level.
Labels:
CONSISTENCY,
CULTURE,
ESSENCE,
PERSONALITY,
SECRET,
STATEMENT,
STYLE,
TONE,
VISUAL,
VOICE
SLAY YOUR BRAND
We shall talk about the parallels between branding and leadership.slaying your brand methods demand unrelenting grit and authenticity, killer attention to detail, an iron grip on the heart, slick strategies, and a you-can’t-bring-me-down attitude.
Sunday, 26 March 2017
GOOGLE ANALYTICS
When you sign in to Google Analytics you probably just look at your overall traffic for the day and see if it was higher or lower than the previous day. After you do this you probably click around and look at more pretty graphs, but after doing this for 30 minutes what actionable insights did you end up with? In most cases it will be none, but here is how you can change that:
GOING VIRAL
Have you found it hard to make your website viral? We have had this pain for years, which is why we decided to create Product Planner. So what’s Product Planner?
Saturday, 25 March 2017
SOCIAL MEDIA BRAND BUILDING
If you do traditional branding, you buy plastic flowers. You pay some money, you put them in a vase, and you forget about them.
BRANDING QUOTES
You see, I mistakenly thought that branding was all about your website or the company you promote. I was doing all the right things marketing wise, but I couldn't build my list or get sales.
Friday, 24 March 2017
HOUSEHOLD NAME IN YOUR NICHE
“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”
These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex,
Tuesday, 28 February 2017
DON'T STOP AT THE INTERVIEW
Many people, especially women, start businesses because they want to be their own boss. In fact, this was the No. 1 reason cited by MasterCard in a 2006 Woman in Small Business survey. Sure, the hours are long and the ups and downs of growing a business can remind us of childhood roller-coaster rides, but as entrepreneurs we know this is one of the many trade-offs we make when we embrace doing work we love.
MYTHS ENTREPRENEURS BELIEVE THAT MAKES IT HARDER TO SUCCEED
It is not easy to be an entrepreneur. You have lot of things to handle and, at times, the pressure becomes too much. 50 percent businesses fail within the first five years. There are several factors why there is such a high failure rate but one of the main reasons is the owner's inability to do everything required to run a business.
BE MORE PRODUCTIVE AFTER YOUR BREAKS
Between working, exercising and spending time with family, you may think you’re giving yourself enough breaks, but what about during work?
Monday, 27 February 2017
CUSTOMERS MIND
When you move into a new town, you know no one. But your needs will be great: butchers, carpenters, plumbers, security, bakers, printers, bankers, computer whizzes, , doctors, lawyers, etc... the list is endless. How do you go about choosing the right people to perform all the services required?
OVERCOMING CREATIVE BLOCK
We all suffer from creative block. like i just came out of recently, stuffs I love aren't bringing me that much joy any more and I feel like I can't create anything new that I love and feel passionate about.
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